Projects

From whiteboard conceptualization to a $1M capital raise. 14 weeks. Solo product lead across strategy, design, and engineering.

One unified design system architecture. 6 distinct hospitality brands. Absolute consistency without identity dilution.

Identical product engineering, calibrated positioning narrative. Conversions optimized from 0.9% to 3.4%.

Full application architecture designed and pushed live to production in 12 weeks. Zero handoff friction.